June 02, 2006
Sales of Mars bars in Scotland have undergone a massive slump since they re-branded themselves as 'Believe' bars. Their campaign was to believe that England can win the World Cup, however their rather silly anglo-centric marketing department rather forgot that not all of the UK will be backing the English team when the World Cup starts next week. So with egg on their faces, they put these adverts up in Scotland. The Scottish public is still not impressed and people are boycotting 'believe' bars in their droves.
Posted by G Fraser at 19:37