Sales of Mars bars in Scotland have undergone a massive slump since they re-branded themselves as 'Believe' bars. Their campaign was to believe that England can win the World Cup, however their rather silly anglo-centric marketing department rather forgot that not all of the UK will be backing the English team when the World Cup starts next week. So with egg on their faces, they put these adverts up in Scotland. The Scottish public is still not impressed and people are boycotting 'believe' bars in their droves.
5 comments:
one wrong marketing decision and everything goes into smokes! i never liked Mars ;)
Interesting. Who are you going to cheer for?
japan as my partner is japanese. and sweden, paraguay and trinidad & tobago!
Cool! I will probably root for any team considered the underdog. :)
you'll need to give me the heads up in future chris! on friday, for a bit of a world cup theme, I'm going to have an irn bru poster...does that clash!?
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